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Writing, Editing & Listening

The most successful writing is based on listening. Only by asking the right questions, can any writer convey compelling, succinct, and accurate information.

Debra works with clients to define various audiences and determine objectives. She interviews Subject Matter Experts and conducts research in order to differentiate clients from competitors. She then creates targeted messages to ensure that clients' communications are tailored to achieving their identified goals.

If your goals are to educate, inform, inspire, instruct, market, motivate, persuade, publicize, or sell, contact Debra Borchert.

Read The New York Times' Lives column, "Too Close for Comfort."

Clients include 15 Fortune 500 companies
American Express, AT&T, AT&T Wireless, Best Buy, Cascadia Real Estate Group, Coinstar, Dell, Disney, Flying Trout Press, Ford Motor Company and SYNC, FPG Child Development Institute at the University of North Carolina at Chapel Hill, Fragile X Assoc. of WA State, GiftCertificates.com, Gillis Previti Architects,  HealthSoft, Hotspot FXi, IBM, IDX, iVillage.com, McGraw Hill, Microsoft, MILA, New York Magazine, Palm, Philips Electronics, Philip Morris (division of Altria), Razorfish, Seal Press, ShareBuilder.com, Starbucks, Starwood (Sheraton) Hotels, SUHRCO, TIAA-CREF, Travel & Leisure.com, Tribeca Oven, United Rentals, Virginia Mason Hospital, WatchGuard,  Windermere Real Estate/Westsound, Inc.,  Wolters Kluwer.